In an inspired bit of promotion from Swift they have supplied a customised motorhome for Bradley Wiggins Tour de Yorkshire. I am sure they will get a lot of exposure from this sponsorship.
The Press Release From Swift reads..
Yorkshire Motorhome manufacturer Swift Group proud to be supporting Team WIGGINS for the Tour de Yorkshire
Swift Group is proud to be supporting Team WIGGINS through out their 2015 season with the use of Swift Escape 696, fully liveried in the Team WIGGINS colours along with team sponsor logos.
At 3500kg the lightweight Escape 696 is ideal for the team enabling its younger drivers to drive it to the race venues. The layout is ideal for providing a relaxing environment pre-race, has a seating arrangement to allow for private team meetings and the bunks at the rear can be used for recovery / physio before and after competition.
The team, founded by Sir Bradley Wiggins, has been awarded a UCI Continental licence for 2015, and will race both at home and abroad. The team started rolling at the Tour of Normandy 23rd to 29th March and their next race will bring them to Yorkshire for the inaugural Tour de Yorkshire 1st to 3rd May.
The Tour de Yorkshire is a reward from the Union Cycliste Internationale, cycling’s international governing body, for the great work Yorkshire did in hosting the first two stages of the Tour de France last year. Some of the world’s best riders are expected to line-up on Bridlington’s seafront for the start of the first stage on 1st May, which runs from Bridlington to Scarborough and Sir Bradley Wiggins will be amongst them. Stage 2 on 2nd may goes from Selby to York taking in the Wolds and Beverley and the final stage, Stage 3 on 3rd May, goes from Wakefield to Leeds taking in 6 classified and brutal climbs. You can find out more at http://letour.yorkshire.com
The four-time Olympic champion, will ride for the first time with the team that takes his name and the Team WIGGINS line up for the Tour de Yorkshire will be:
Following the Tour de Yorkshire, Bradley’s next goal will be to attempt the One Hour Record, scheduled to take place in London in June.
Team WIGGINS will also focus on developing British talent and inspiring cycling’s existing and potential fans of the sport, whilst its riders will be preparing for the Rio de Janeiro Olympic Games in 2016.
“It is absolutely brilliant what Sir Bradley Wiggins is setting out to achieve with Team WIGGINS this year leading up to the 2016 Rio Olympics and we are very pleased to support the team, by providing a motorhome. Cycling is a great activity and many of our customers either take bikes with them or spectate at many of the Tours throughout Europe.” Nick Page, Commercial Director of Swift Group commented.