Triumph sack main dealer in Oxford (1 Viewer)

[Jaws]

triumph have ‘sacked’ their long time main dealer in the Oxford area due to it being in the wrong location.
Said location is 100yds from the motorway and right on the A40
The dealer even offered to build a larger dedicated show room but trumpet bean counter said either move your business or finish.
Once again Triumph have shown their true colours.
Currently riding high in the market place they think they can push dealers and customers around..
It smacks of the arrogance shown by the British bike industry back in the 60/70s, and we all know how that ended up !

 

[TheTwoOfUs]

No different to BMW who insist on being a solus dealer. They also insisted on Rainbow Motorcycles in Sheffield moving to bigger and better premises in Rotherham and then told them that they had to have new flooring.

 

[David and Sally]

Sad news about another loss. I have BMW and Triumph motorcycles and often wonder how much all that marble and expensive decor is really costing me.

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[Jaws]

No different to BMW who insist on being a solus dealer. They also insisted on Rainbow Motorcycles in Sheffield moving to bigger and better premises in Rotherham and then told them that they had to have new flooring.

I can understand solus dealerships ( I believe Honda were the first donkeys years ago ), but this dealer was a solus, offered to build a bigger showroom and increase levels, but that was not good enough.
I am all agog to see who they offer the dealership to in Oxford ( they have said they are actively looking for a replacement) and whether they actually find someone to take it on.
Of course they may build or open a place of their own, which will really pee off the trade big time

 

[tacr2man]

Honda were the same when I was a dealer in Australia , servicing the ag sector wanted me to stock parts for Goldwings etc , and have special tools that would never need , totally different to dealing with Briggs & Stratton .

 

[Bonkers the Dog]

Sad news about another loss. I have BMW and Triumph motorcycles and often wonder how much all that marble and expensive decor is really costing me.

That's the very thing that goes through my mind all the time with goods and services. Fancy show room? Who pays? Me! Catchy add campaign with Z list celeb or furry puppets? Who pays? Me! Lazy flunkies swooning around looking cooool? Who pays? Me!

As an aside on this very issue we could mention Debenhams and its current difficulties. When ever I go there I am astounded at the amount of staff, especially the makeup counters, most of whom are standing around doing SFA! I mentioned this to SWMBO who payed £14 for an eye pencil to colour in her peepers a few weeks ago; she failed to see the connection/logic. I know if I was a manager/shareholder it would leap out at me every second of every day; the reason we are in financial difficulty is standing around in front of me. Solution - get rid of them. Simples.

I think its a growing realisation among consumers that is seeing them go on line for big discounts, they don't have to subsidise all the superfluous shite and they get more bang for their bucks.

£14 for a F##king pencil?! In the name of the wee man....

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[DiggerJon]

Ahhh! That's why we all drive Dacia Dusters and not BMWs and Rolls Royce cars. I never knew I was paying for all the glitz and glamour..............

 

[RowleyBirkinQC]

They’ve sacked off Hughenden?

I’m a bit shocked at that news. Seems mad to me.

 

[sciac2001]

Time will tell whether Triumph will be proved right.
It is however, always sad when an established dealership is terminated although I would imagine that this decision would have been taken after attempts to come to an agreeable mutual arrangement.

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[RowleyBirkinQC]

I wonder if they’ve already reached an agreement with a “Blade” type dealer...

 

[Gaston aires]

What goes around comes around.
One day they will be offering deals to dealers to take them.
Phil

 

[Vansflyer]

Sadly Birmingham Triumph went the same way, "relocate to a new Swanky very expensive showroom" or close.... I know Brum were in the top 10 dealers in the country and would imagine the Oxford boys were as well. Not a good move by whoever controls the dealers.

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[Lenny HB]

Happend with car dealers as well, back in the 80's local Worthing Mercedes car dealer lost his franchise because he wasn't in the right place been a main dealer for 25 years.

 

[Bonkers the Dog]

It's snobbery, pure and simple. They want to sell a brand and a lifestyle choice, just like BMW or MB; if you don't fit the picture you're out. Now I know why the wife's new Triumph cost sooo much...

 

[PhilG]

Honda did this years ago, and one by one , the dealers told them to poke it. Their market share went west after that, and now they are few and far between. They wanted 'Honda Centres' that sold everything from bikes to lawnmowers.. The people that did it moved on . I do remember some of them ending up at Triumph.. Its all about 'vision' apparently .

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