I think you will find that shipping is from Hongkong and not the USA.Well Jeff - I have to say i was doubtful but you are spot on - free shipping to UK from the US!!! - must cost more than the item does.
I will go back and look around the site a bit more now
BTW did you know you can now get LED conversion kits for the good old MagLite?
As well as better battery life and a bright light, they are great for a bit of self defence too...