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Deleted member 29692
Deleted User
... and that is the flaw in their marketing ... why would I pay for two when I only need one that is slightly longer? If they don't do different lengths they will LOSE custom, either because people will only buy one and then use it with a 'normal weight' one, or not bother at all.
They might lose a small amount of custom from the "mass market" sector where people think this is a lot of money to pay for a lock. Like I said before I don't think they're targeting this sector at the moment so any loss of custom here doesn't matter.
They cycling world, where people know that in fact this is a pretty cheap lock, won't care in the slightest.
For anyone who rides even semi seriously it would actually be better to have two or even three or four short ones. That's far better than carrying the extra weight of a longer one that you don't need.