Just had the first year service done this week, (Fiat 3.0) vehicle has only done 7500 miles so it had what they call a low mileage service, oil, filter, pollen filter and a wipe round with an oily rag for £195 please sir. The vehicle is still under warranty so I took it to the main agent. In theory you can take it to anyone under warranty but I'm a cynic so stuck with the Fiat agent. I may not when the warranty expires, if for no reason other than the main agent gives me the impression they are doing me a favour agreeing to take my business. If warranty isn't an issue I am sure you can get it done more cheaply.