For the sale of new and used Motorhomes and provision of associated services.
The National Caravan Council is to implement a new scheme aimed at protecting motorhome buyers. It looks promising but we’ll have to wait and see whether it actually raises standards and customer satisfaction or becomes another tick-in-a-box scheme that means very little. This is what their release says..
The NCC Approved Dealership scheme is an initiative to improve consumer protection and to promote and protect the interests of NCC Dealership members. At the scheme’s heart are two new Consumer Codes of Practice for Tourer and Motorhome Sales respectively. The Codes establish a benchmark for industry best practice and standards which are then monitored and policed through the NCC Approved Dealership scheme.
By being NCC Approved and complying with the Consumer Code of Practice, a Dealership can demonstrate to existing and potential customers that it makes a conscious and tangible commitment to protect their interests. The main principles of the Code are to:
- Treat consumers fairly
- Provide greater consumer protection and rights than required by law
- Deliver high levels of customer satisfaction
- Monitor customer satisfaction for continuous improvement
- Ensure access to low cost independent redress
All of these commitments are valued by consumers and give businesses an edge over their competitors. The scheme also benefits Dealership via;
- Framework to help your business operate within the laws governing consumer rights
- Advice on best practice guidelines to improve efficiency and professionalism
- Equipping the business and brand with a positive and powerful marketing tool
- Opportunity to attract consumers that are more inclined to buy from trustworthy NCC Approved Dealership.
The NCC will be encouraging end users to leave feedback about dealers on their site, and it will be interesting to see how they deal with issues that arise. To raise standards dealers need to feel that they must belong or their business will suffer; while the NCC need to be prepared to expel members that fail to meet the code of practice. If that happens then the scheme will be a success.
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