We like to think our electrical systems in this country are the bees knees, but in actual fact the continentals have got it right, they switch live and neutral using double pole switches, us cheap skate British only switch the live because single pole switches are cheaper.
The result is that it doesn't matter a hoot to them which way the polarity is, but can possibly matter to us, most people ignore it and never have any trouble, same as uncoiling your wire, its a myth that 3 core coiled wire heats up because of electromagnetic interaction with other wire, all wire heats up as current is passed through it, and as long as this heat can be dissipated it doesn't matter if its coiled or not. So yes if you have it tightly packed on a reel unwind it, then lay it on the ground in loose coils if you want to be tidy, and it will be fine.
Olley