Ford Meets RV Growth With Most Capable Motorhome Chassis Ever

Discussion in 'Motorhomes in the News' started by News, Nov 28, 2007.

  1. News

    News NewsHound

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    Ford’s new 24,000-pound GVWR package firmly settles into the heavy class of motorhome chassis, one of the fastest growing RV class segments. Going one step further, the new 26,000-pound GVWR package sets a new best-in-class marker for motorhome chassis capabilities, providing a stunning 30,000-pound gross combined weight rating.

    “Ford’s new heavy-duty F53 Super Duty chassis allows customers to continue bringing more of their home to their home on wheels,” said Shelly Smith, marketing manager, Ford F53 Super Duty motorhome. “Motorhome builders are adding more luxurious amenities such as granite countertops and slide outs so we met the challenge with the most capable RV chassis ever.”

    Components such as the new heavy-duty steering system, class-leading Dana rear axle and suspension, increased capacity front axle and suspension, four-wheel anti-lock brakes and 50,000-PSI (pounds per square inch) ladder frame are all integral components to provide class-leading capabilities, ride comfort and predictable handling.

    The 6.8-liter Triton™ V-10 engine’s best-in-class 362 horsepower and 457 foot-pounds of torque provided help support the largest motorhomes with plenty of power on the highway. The powerful engine is mated to Ford’s exclusive and proven TorqShift® automatic overdrive transmission.

    The new, high-end F53 models also features a new, more robust steering system with a new steering gear that, combined the new suspension, improve ride and handling. Steering and handling are complimented by the 50-degree wheel cut (increased from 42 degrees) for a tighter turning radius. Specially tuned stabilizer bars, Bilstein shocks and higher-capability front and rear springs make the ride more comfortable.

    “We engineered the top-of-the-line F-53 models to provide the same steering precision, ride comfort and quietness as the rest of the lineup – just at much higher loads,” said Laurie Call, chief engineer, F53 Super Duty. “We think the driving dynamics and comfort, combined with our quality record, will lead to more customers demanding Ford chassis from their dealers.”

    Ford will launch an unprecedented marketing campaign with a strategic shift of emphasis to retail customers from the previous campaigns centered on motorhome dealers and builders. Even though Ford doesn’t sell to retail customers, the goal is to build awareness of Ford’s leading motorhome product innovations and reinforce its quality heritage so retail customers specifically request F53 models from dealers.

    Ford is the RV leader with the widest number of offerings, including new products in all three classes, A through C, for the 2008 model year alone. Ford F53 Super Duty chassis are America’s number-one-selling Class A motorhome chassis, while Ford’s E-series is the top-selling chassis for the high-volume Class C market thanks to the widest range of product offerings. Ford also remains the Class B leader with the E-Series serving as the most popular conversion van.
     
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